Our take on Synthesia
Synthesia is a mature AI video platform for scripted, presenter-led business content.
Good for
- Corporate training and compliance videos
- Employee onboarding and internal communications
- Multilingual video localization with lip-synced dubbing
Consider first
- summary
Strengths
- Highly intuitive editor modeled on presentation workflows; minimal learning curve
- Fast turnaround: scripted presenter videos in minutes without cameras or actors
- Enterprise-grade features: SSO, brand kits, SCORM export, dedicated CSM, API access
- Strong multilingual pipeline for global training and localization
Trade-offs
- Credit costs accumulate quickly across revisions, dubbing, and AI assets
- Avatar realism sufficient for training but not for high-impact marketing or brand-facing content
- Voice quality inconsistent; pronunciation controls do not resolve every issue
- Studio Express-1 custom avatar requires $1,000/year add-on plus up to 10-day processing
Details
Frequently asked questions
What does Synthesia do?
Synthesia creates AI video presentations with 160+ avatars in 130+ languages — no cameras needed. $22/month Starter. Best for training and corporate video.
Is Synthesia free?
Synthesia is a paid tool starting at $22/mo.
What category is Synthesia?
Synthesia is an AI tool in the Video category.
How does Synthesia's credit system work?
Every second of generated video costs 2 credits.
What's included in the free Basic plan?
Basic is free and includes 1,200 credits per month (roughly 10 minutes of video), access to 9 stock AI avatars, the full editor, and collaborative commenting.
Does Synthesia support video localization?
Yes. Synthesia offers one-click translation and AI dubbing with lip-sync in 70+ languages on self-serve plans and 140+ on Enterprise. Burned-in on-screen text must be recreated separately for each language.
Can I create a custom avatar of myself?
Yes.
Is there an API?
Yes.